Burkina Faso - Selling Factors and TechniquesBurkina Faso - Selling Factors
Burkina Faso has a very low literacy rate. While French is the spoken language, much of the population outside the major cities speaks only local languages. It is therefore important that the product distributors, if the target market is the population at large, be knowledgeable about the product and be able to help the customer understand how it is used, in the local language.
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.