Belize - eCommerceBelize - eCommerce
Ecommerce sales channels are not well developed in Belize. However, there is a high rate of approximately 60% internet and social media penetration. Most of the population has mobile connectivity with access to broadband 3G or 4G coverage. Additinally, approximately 60% of the population has active social media accounts. Facebook is by far the most widely used social media platform. Other social media like Linkedin, Instagram, and Twitter are used to a far lesser extent. Only a small portion of the population (approximately 11%) reportedly has access to a credit card with only 4.8% making online purchases or paying bills online.
Consumer goods are the most popular products purchased online from the U.S. and the rest of the world. A key advantage to purchasing online from the United States is the close proximity to the American market, reliable modes of transportation, and delivery of goods.